Boy, moving is hard work. Anyone who has ever experienced a move knows exactly what I’m talking about. A move disrupts everything about your routine. For most people, moving would not be described as a “comfortable” experience.
As 2013 comes to a close at Morris Publishing Group, we have much to celebrate. We made tremendous progress this year, finding innovative new ways to serve our consumers and advertisers on desktops, tablets and mobile phones. At the same time, we re-invested in our existing print products and have added some exciting new ones.
A couple of years ago, Morris Publishing Group set out to transform itself from a newspaper company to the dominant local media company in each of its markets. We decided we would deliver information to our consumers how and when they wanted it – across print, desktop, tablet and phone.
I’m happy to report that our goals have been translated to action across our company, and we are beginning to see results.
“Time is really the only capital that any human being has, and the only thing he can’t afford to lose.” – Thomas Edison
Over the past couple of months I have visited nearly every MPG market, met with dozens of fantastic employees and participated in two summits along with 80 or so of our sales & audience leadership. One thing that became abundantly clear throughout this journey, our company isn’t wasting time.
On Sunday, Times-Union Media announced their all-access launch after months of hard work and preparation. Just like our previous launches in Augusta and Lubbock, print subscribers get our phone apps, e-edition and iPad app as part of their membership. But on the web, the strategy differs.