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Spotlight on Juneau

Spotlight on Juneau

The Juneau Empire can trace its legacy back to the Gold Rush days, founded in 1912.  The Empire has served Alaska’s capital city throughout its colorful past and is positioned with the community for a bright and promising future.  

Publisher Rustan Burton is quick to credit his team for reinventing the Empire by listening to feedback from their audience.  Their goal was to provide better news, better coverage and more engagement.  The community is responding to their hard work telling them that the paper looks better, reads better, has fewer mistakes, a lot more local content, and the reporting is more balanced.  High compliments from a tough audience.  

In addition to the positive feedback, the product improvements are reflected in circulation performance.  Sunday subscriber numbers have grown by 18% in less than a year, and weekday numbers have grown 25%. Click here to read Burton's 'Letter from the Publisher' published in May of this year. 

More than a year after launching a redesigned print product, a paywall on their website ( and a price increase, the Juneau Empire’s audience continues to grow, with a market penetration (including the weekly product) of roughly 80 percent. 
From bears in cars, to messages in a bottle, to political analysis after the No campaign on Prop 1 choosing to keep the Senate Bill 21 in place, the Juneau Empire is ever-present in covering what’s being talked about and what is important in this unique place.  

The beauty of the scenic backdrop of The Juneau Empire is undeniable. 

Till next time,