True to its long-standing tradition, radio continues to be an important component of the information and advertising mix. Its characteristic ability to target and draw a defined demographic provides an essential service to advertisers.
The broadcast operation originated with two stations in Amarillo, Texas, and two stations in Topeka, Kan., which were acquired in 1995 with the purchase of Stauffer Communications.
The Morris broadcast division came into its own in 1997 and 1998 with the respective purchases of the Desert Radio Group in Palm Springs, Calif., and Pioneer Broadcasting of Washington state. The seven California stations, 13 stations in Alaska and Washington state, and the 2004 purchase of six additional stations from EBC, Inc., of Salina, Kan., grew the company's total broadcast holdings to 33 stations and two networks.
In 2000, the broadcast division became international with the addition of Riviera Radio, licensed to the principality of Monaco. It is the only 24-hour, English-language, FM radio station covering the French Riviera.
Programming within the Morris broadcast network is wide-ranging, with formats dedicated to news, talk, sports, entertainment and a variety of music styles. KWLN-FM in Wilson Creek, Wash., is a Spanish-language station, serving the Columbia River area's residents and KFUT-AM is a Spanish-language sports radio station serving the listeners near Palm Springs, Calif.
The Kansas networks give the company additional presence in agriculture and statewide information.