The first Benefits Directory had 14 participating businesses. Today, HIA has more than 23,000 members, and the Directory features over 200 businesses that offer industry-only rates and special treatment. These businesses recognize the crucial role HIA members, and all hospitality industry employees, play in the success of tourism.

Membership is open to individuals serving the traveling public, including airports, cruise lines, service stations, transportation companies and campgrounds, as well as hotels, resorts, restaurants, tourist attractions and related businesses. Many businesses provide HIA memberships to their staff as an employee benefit.

HIA membership allows employees to stretch discretionary income by providing industry-only "perks," such as free or two–for-one admission to attractions, up to 70 percent off accommodations, and two-for-one meals and cocktails and appetizers at restaurants. HIA makes vacations and leisure time more affordable so members can literally save thousands of dollars. As a result, employees return to work with a positive attitude.

HIA also helps to prepare employees when answering the hundreds of referral questions they are asked at work. Employees who are familiar with what there is to see and do, where to eat in their area, and where to stay in other areas of the state are better equipped to help visitors while they are here. The more our visitors learn about these areas, the more apt they are to stay longer and return sooner. HIA helps this process by making it more affordable for members to learn about the participating businesses featured in the Directory.

HIA is also a highly targeted marketing medium. Advertising with HIA gives businesses a way to reach employees in the industry who can send visitor traffic their way.

The Hospitality Industry Association is located at 13191 56th Court, Suite 107, Clearwater, FL 33760. To get in touch with HIA, call 1-800-878-3023, visit their web site at www.hiabenefits.com, or email them at info@hiabenefits.com.