Newspapers Magazines Radio Broadband

Two Morris Dailies Win Media Innovation Awards

Two Morris Dailies Win Media Innovation Awards

AUGUSTA, GA — February 28, 2008 — Two Morris daily newspapers snared three Media Innovation Awards at the 2008 Newspaper Association of America marketing conference in Orlando, Fla., earlier this week.

The Amarillo (Texas) Globe-News was honored for Most Innovative Use of Interactive Media in circulation less than 75,000 for its PigskinReview.com site.

The Amarillo newspaper also received the award for Best Digital Advertising Program in the less-than-75,000 category for "I Lassoed Lance," in which participants competed with the sports editor in predicting football scores.

The Savannah (Ga.) Morning News was honored for Most Innovative Visitor Participation in circulation less than 75,000 for "Creating a Two-Way Conversation with Our Community" on its Web site, savannahnow.com.

"There were many very imaginative submissions, and Amarillo and Savannah were strong enough to stand out from the rest," said Michael Romaner, president of Morris DigitalWorks.

The NAA launched its Media Innovation Awards in 2007 to recognize newspaper media companies that are making valuable progress in innovating print and online offerings and strategies. Entries were by industry colleagues for content, applications and success of generating revenue, audience and client appeal.

About Morris DigitalWorks
Morris DigitalWorks is the online division of Morris Communications Co., LLC, providing tools, technologies, consulting and Web development services to Morris newspapers and external clients. For more information, visit www.morrisdigitalworks.com
.

Contact:
Morris Marketing