AUGUSTA, Ga. - Mark E. Moyer has been named president of Fairway, the outdoor advertising division of Morris Communications Corp. He will assume his responsibilities in the Augusta home office Aug. 1.

Moyer is currently media president of Burkhart Advertising Inc., of South Bend, Ind., which is among the top 20 out-of-home companies in the nation. He spent several years of his career with Naegele Outdoor, the company purchased by Morris in 1985 and subsequently renamed Fairway. An Indiana native, Moyer is a 20-year veteran of the outdoor industry.

"Mark has built an extremely impressive record of sales and market development in the outdoor industry. He's also visible and active in the industry's trade association," said Morris Communications President Will Morris. "We are very fortunate to bring someone with Mark's experience and energy into our Fairway division."

Morris continued, "Bringing a president into the outdoor division is part of our long-term strategy for Fairway. We are pleased with the progress Mark's arrival represents."

Fairway Outdoor Advertising was developed in 1991 from the reorganization of Naegele Outdoor Advertising Inc. Fairway branches are located in North and South Carolina, Minnesota and California. With nearly 6,000 out-of-home signs, Fairway ranks among the nation's top 10 outdoor advertising companies.

Morris Communications is a privately held media company with diversified holdings that include newspaper and magazine publishing, radio broadcasting, book publishing and distribution, and computer services, in addition to outdoor advertising.