Morris
Expands Presence In European Travel Markets
Augusta,
Ga. - Morris Communications today announced the purchase
of NBC Ltd. (Nippon/Navigator Book Co.), London, a publishing
and media company widely known for its "Best of" series of
travel magazines, its Best of British Excellence magazine
and the highly regarded Britain by BritRail series.
The merged companies will form
a new Morris Communications business unit operating as "Morris
UK Ltd.," with a combined annual circulation exceeding 2.4*
million, making it the largest distribution and circulation
in the UK for both pretravel and destination travel guides.
In addition, the company has identified strong growth potential
in both Europe and New York for 2002.
Of the combined annual total,
NBC's "Best of" series, which includes the Best of London,
Italy, Paris, Spain, Germany and New York, distributes
1.3 million books in both English and Japanese (75%/25%).
Distribution channels include AmEx tours, Miki Travel, Global
Refund, the British Tourist Authority, Transport for London,
national tourist offices, international airlines and upscale
tour operators.
Additional NBC travel publications,
including the contracted BritRail series, add nearly
one-half million books to the total circulation. Britain
by BritRail is sponsored by the British Tourist Authority
and provided by BritRail at the rail pass point of purchase.
The publications of NBC will
be combined with two complementary Morris publications in
London – Londinium and Best Read Guide/London
– which in themselves have a distribution in excess of
one-half million books.
"With this purchase, we continue
to evolve as a company associated with worldwide travel, building
on the brand equity and outstanding reputation of our Globe
Pequot publishing division," said William S. Morris, chairman
and CEO of Morris Communications.
Morris added, "The NBC publications
are an ideal match for our current London-based operations.
They greatly enhance our service capability for both international
and domestic tourists, and for advertisers aiming to reach
the prime travel markets of Europe."
Mark Hendriksen, joint founder
and former managing director and publisher of NBC Ltd., has
been named chief executive officer of Morris UK Ltd. Sean
Thompson, former general manager of Londinium and Best
Read Guide-London, will become sales director (London)
of Morris UK Ltd.
"This new blend of pretravel
and destination publications is excellent news for travelers
of all demographics," said Hendriksen. "It also allows us
to offer superior service to our advertising clients. We can
now provide them with an exclusive opportunity to effectively
reach targeted audiences at all stages of their itinerary."
Morris UK Ltd. is located at
Fulton House, Fulton Road, Wembley, Middlesex, U.K. HA9 0TF.
For more information about publications and advertising, contact
the company by telephone at +44 (0) 20 8903 7705; by fax at
+44 (0) 20 8903 8611; or by e-mail at info@morriseurope.com.
Morris Communications is a
privately held media company with diversified holdings that
include newspaper and magazine publishing, outdoor advertising,
radio broadcasting, book publishing and distribution, and
computer services. For more information visit www.morris.com.