MORRIS
BUYS INTEREST IN NEW YORK CITY VISITOR PUBLICATION
Augusta,
Ga. - Morris Communications has purchased a majority
interest in the New York City visitors' magazine, IN
New York. Today's announcement was made jointly by
Chairman and CEO William S. Morris III and Merrie L. Davis, co-owner
and founding publisher, who will continue to operate the free,
monthly publication. The previous majority shareholder was Primedia
Inc., with whom the magazine will maintain a limited relationship.
IN
New York published its debut issue in March 2001 and has
been produced in partnership with the Consumer Media & Magazine
Group of New York City-based Primedia. IN New York will
continue to utilize Primedia's About.com for its interactive
Web site, and other promotional services of Primedia.
The
glossy, upscale magazine distills the New York experience for
visitors by offering organized information on dining, entertainment,
neighborhoods, shopping, galleries and theater. Maps and calendars
are provided. Distribution channels include hotel rooms and
concierge desks, restaurants, transportation companies, merchants
and businesses throughout the city. Monthly circulation is 120,000.
"This magazine fits very nicely into our visitor publication
division, especially the London group that publishes Londinium,
Best Read Guide/LONDON and the 'be IN' series
of visitor books that provide travelers with similar information
for London and Paris," said Morris.
Additionally, the 'be IN' series has magazines dedicated
to Germany, Italy and Spain. The London group also publishes
Britain by BritRail, sponsored by the British Tourist
Authority and distributed by BritRail. Other Morris visitor
publications include Best Read Guides, a series of family-oriented,
digest-sized destination magazines serving 22 markets in the
Unites States.
"With broad circulation in London, Paris and Milan, and in the
U.S., Morris offers an outstanding opportunity for national
and international growth for IN New York magazine," said
Davis. "Ultimately, our advertisers will benefit through this
leveraged advertising environment. Our magazine has made great
strides in the past year-and-a-half with Primedia, and I am
confident that this new partnership with Morris Communications
will allow us to take IN New York to the next level."
IN
New York is the leading provider of restaurant, retail and
attraction/event information for the affluent visitor traveling
to New York City. The full-color publication is found in-room
and at the concierge desks at more than 150 leading hotels throughout
the city and in the tri-state area.
Other
key points of distribution include: Amtrak's Club Acela First
Class lounges, VIP lounges for the greater metropolitan airports
(JFK, LaGuardia, Newark, and Westchester), various upscale retailers,
restaurants, attractions, travel-related associations and agencies,
as well as in the United Kingdom at the Four Seasons, Metropolitan
and Savoy hotels in London. For more information, visit, www.in-newyorkmag.com.
Morris
Communications is a privately held media company with diversified
holdings that include newspaper and magazine publishing, outdoor
advertising, radio broadcasting, book publishing and distribution,
and online services. For more information, visit www.morris.com.