MORRIS TO PUBLISH NEW LAS VEGAS MONORAIL
MAGAZINE
AUGUSTA, Ga. - The visitor publications
division of Morris Communications Co. has been awarded exclusive
publishing rights for Las Vegas Monorail Magazine, the official
publication of the Las Vegas Monorail system. Morris currently
publishes Best Read Las Vegas Guide and Nevada Hospitality
magazine in the Las Vegas market.
The
first issue of the biweekly monorail guidebook is scheduled
for March, to coincide with the opening of the 4-mile monorail
route in the first quarter of the year. The pocket-sized publication
will include a fold-out map of the monorail route, profiles
of hotels with monorail stops and listings of entertainment,
dining, shopping and other attractions on or near the famed
Las Vegas Strip.
The
monorail connects eight major Las Vegas resorts with more
than 24,000 hotels rooms, from the Sahara to the MGM Grand
hotel-casinos on opposite ends of the Strip, with stops at
the Las Vegas Hilton, Las Vegas Convention Center, Harrah's/Imperial
Palace, the Flamingo and Paris/Bally's. Plans call for the
monorail to eventually connect downtown Las Vegas and McCarran
International Airport.
Advertisers
in the new publication will reach a projected 19 million monorail
passengers, or approximately 53,000 per day, in the first
year of operation. The magazine will be distributed free at
monorail substations, at kiosks in the resorts served by the
monorail and inside all monorail cars.
"We
are extremely pleased to join with the Las Vegas Monorail
Company in this publishing partnership," said Morris
Communications President William S. Morris IV. "We've
been steadily building our market share and service reputation
since we began our Las Vegas operation in 1998. This valuable
contract recognizes our efforts in a highly competitive arena."
"The
new monorail magazine is an ideal fit with our other Las Vegas
publications," said Courtney L. Fuhrmann, publisher of
the Morris publications in Las Vegas. "Our advertising
clients will have exceptional opportunities to expand their
reach and reinforce their messages with the varied audiences
we serve."
Cam
Walker, president and CEO of Transit Systems Management LLC,
the company administering the monorail contracts, said, "It
was clear to us that Morris Communications was the perfect
choice for this publishing venture. They are well-established
in the Las Vegas market and well-respected in the wider publishing
industry. They bring us a great deal of depth and experience
in visitor publications."
The
privately funded $650 million Las Vegas Monorail is the most
technologically advanced public transportation system in the
world. The monorail system is owned and operated by the Las
Vegas Monorail Company, a non-profit corporation whose board
is appointed by Nevada's governor. For more information, call
(702) 699-8200 or visit www.lvmonorail.com.
In
addition to Best Read Guides in 20 markets (nine Morris-owned
and 11 franchisees), Morris Communications Co. owns Guest Informant™ publications, hardcover visitor books distributed
in-room in more than 1,700 hotels in 31 major metropolitan
markets; IN New York magazine; three visitor publications
in London; and a variety of custom publications in the hospitality
industry. The company also owns the Hospitality Industry Association,
a member-services organization for employees of businesses
serving the tourism industry.
The
Globe Pequot Press, the book publishing and distribution subsidiary
of Morris, publishes the Cadogan Guide series and is a leading
publisher of recreational travel titles.
Morris
Communications is a privately held media company with diversified
holdings that include newspaper and magazine publishing, outdoor
advertising, radio broadcasting, book publishing and distribution,
and online services.